as prof. wagner said, a lot of young people are tuned out. they simply do not care. the news is not relevant to them. i do an exercise in my class called broadcast therapy. how does news make you feel? it is always fascinating to me to read their responses. sometimes it makes them feel sad, helpless, depressed. they complain -- especially when it comes to local news -- a tremendous amount of crime coverage, in addition to coverage that is more commercially-driven. today, i picked up my iphone, click on the ktuv moblile app ad the top story was that some way now sells breakfast. [laughter] -- subway now sells breakfast. i always have to identify mind of being a critic of the media while at the same time trying to inspire people to go into the field. i think quality journalism is still out there. public broadcasting is really phenomenal. young people do not know what that is. they did not know who jim lehrer was. the quality is being buried under a lot of fluff. >> we covered newspapers and broadcast journalism. lisa frazier, you are testing a new model, the bay citize