. >> thank you, professorcob cobu. we're helping a customer post the information that he or she wants to post. i might have more sympathy towards changing the existing vppa if i thought it did in fact make it different for people to do that because i think recommendations of movies to our friends are really valuable. i read a lot about movies that i want to see by word of mouth from my friends. but as i mentioned before, what we have online is the capacity to make it very easy to secure a decision each time for the user to say, yes, i intend to share this information about this movie now. and the ability to say it for all movies in advance, we're not actually inconveniencing the user very much in an era where you're going to have to push one button or another. i would say genuine consent is making sure that it's intentional. >> so when i go through dallas airport, every time i consent i agree to the terms. how many of you have read that three pages of very fine print to say that i agree to consent. >> well, i have, but