you have equivalents in proga progaming, there could be 60,000 people tuned in at once to watch one guy play for four hours. >> you mentioned sponsors. has any big investors come in to buy east 14. >> yeah, i mean a lot of the pro sports owners are starting to get into the space, mark cuban looking to buying a team. rick fox, used to play on the lakers, now owns a team. from a revenue perspective, it's obviously dwarfed by professional sports but that's part of why there's so much excitement to it. >> how do you monetize this? how do you -- obviously, i use only this kind of mouse and there's that. but when you broadcast a game, for instance, how do you monetize that? >> well, it's a lot through advertising, right, and sponsor. shs and product placement, like professional sports. >> sure. >> from a revenue perspective, viewership of east sports compared to nfl, is almost equivalent but the revenues are dwarfed. look at e sports $500 million billion, growing to $2 billion next year. nfl's like $22 billion. so there's a lot of room for growth. but you know, people are struggling a little