. >> can you explain what the word prosumer is? >> guest: it was 25 or 30 years ago it's coming to practice. that is consumers become prosumer and they produce and consume and are shared in their own goods and services. let me give you an example of how this affects the physical world and turns us from consumers to prosumer. renewable energy, three d. products. we now have millions of early adopters in europe who are actually producing their own electricity with solar panels on the roof or wind turbines on the property. the technology for harvesting solar and wind into turning it into electricity is still privacy but it's not an exponential trend and just like we saw with computer chips in the computer industry we had a twenty-year exponential curve with solar and wind. a solar water costs 1 dollar to produce in 1970. 66 and continues to go down. but even before the fixed costs are paid back in the harvesting technologies, the marginal costs are producing a unit of solar electricity or wind is near zero because it's free you just h

if you are a prosumer in consuming your own products that's not part of the gdp or fewer sharing your car or home at zero marginal cost that's a reduction of gdp. so it's a completely different measure of economic wealth. part of the reason gdp is going down a small part is this collaborative commons is coming up and people are moving beyond the market economy. it's now measured in gdp. >> host: you bring us all these good ideas zero marginal cost the internet of things the collaborative commons and the general sense of abundance and economy driven by abundance rather than one dripping by -- measured by scarcity. is your book "the zero marginal cost society" a prediction or an exercise in advocacy? >> guest: i think it's looking at the trendlines. the financial times did a nice long review of the book a thoughtful review of the financial times and they said the difference between us and -- i take a look at the existing trendlines of what is happening as a trajectory rather than going into the future and coming back. so we see this trendline as great. we have experienced in the last 10

consumers become prosumer. they consume or share their own prison services. let me give you two examples of how this affects the physical world and turn solidness. renewable energy, 3-d printed products. we now have millions and millions of early adopters in your actually producing their own green electricity with solar panels on the roof or wind turbines on their property and their producing added near zero marginal cost. the technology for harvesting solar and wind is still a little pricey, but it's on an exponential curve. just like we saw with computer chips in the computer industry, with a 20 or exponential curve with solar and wind. a solar watt cost $60 to produce in 1970. it continues to go down. even before the six costs are paid back for harvesting technologies, the marginal cost of producing a unit of sun, solar to see when his near zero. you just have to capture. the window side of the building is free. you just have to capture it. millions of people are now reducing their own electricity, sharing it with each other on the emerging energy internet

consumer, somer are prosumer. i need that. i don't have enough volume or money.ding resources then. this way it will help me to focus on building enterprise space. my resources should be plenty now. and amazon mahogany build a base amazon willmer. -- help build the base of the consumer. there is a bunch of reasons for that. we have been talking for a while. it is a great thing that we did it. lice last question. use a blackberry is not for sale. what could change that? >> it is a standard answer. i run a public company. i do this for shareholders. what could change that if somebody would have to put a number on the table where all my shareholders cheered and my members feel proud of and my customers don't get negatively affected. i have a duty to take a look at such offers. one. am not seeking should one come i have to look at it. >> you have to look at it but you don't want to sell. how strongly would you actually an sitter? >> at this point, no. it would depend on how strong the offer is. if you offered $100 a share i would call you back. >> there you have it.

some of them for consumer, some are prosumer. some are professional users.e are the consumers app smp. i need that. i don't have enough volume or money. i am spreading resources very thin. this way it will help me to focus on building enterprise space. my resources should be plenty now. and then amazon will help build the base of the consumer. and where the professional might also want to use the consumer app. we have alignment in thinking. they like the base that we're in. there is a bunch of reasons for that. we have been talking for a while. it is a great thing that we did it. >> last question, john. you said blackberry is not for sale. what could change that? >> i answer -- it is a very standard answer. i run a public company. i do this for shareholders. what could change that if somebody would have to put a number on the table where all my shareholders cheered and my employees feel proud of and my customers don't get negatively affected. i have a duty to take a look at such offers. but i am not seeking one. should one come i have to look at it. >> you h

of things is going to allow millions of people to bypass part of the capitalist market and become prosumers and share their own goods and services committee eliminated middlemen and indeed with each other and create institutions that are by far and away beyond the traditional capitalist profit-making institution. they are going to be two syste systems. i suspect by the mid century they will probably be the dominant economic engine. >> host: so they help the firefighters -- >> guest: that's the good thing about the cooperatives. and what they are going to be doing with their members they can't fix those to some extent. i am not saying that the whole world is going to move towards the zero marginal cost to society but i was saying large parts of the human race are starting to move some of their economic activity onto the collaborative commons. and if nothing else, this is the best news in my lifetime i never thought in my lifetime that we would see the emergence of the new economic system. so how we develop at all of the challenges involved and we move towards it are quite interesti interesti