. >> pruitt will igo was always fighting against this terrible rip tied of destruction in the midst of an economy that was dying. >> the strong tightly knit communities of families in which i grew up had begun to shatter, and it wasn't there. it was one of the most tragic things i've seen. >> it seemed to me that we were being penalized for being poor. that caused so much anger. >> persons that don't have a decent place to stay are willing to take these kind of chances. where we live we're taking changes. >> this is it. this is out of control and we are no longer going to put up with it. we're not going to tolerate this any more. >> have to draw a line and say no more. no more. >> i just learned of it. what i love about it, too, not only does it show kind of the hope and the optimism, then the transference to kind of decline and abandonment but again, you see people, you see organizers, tenants, activists who are at the center of what's happening in their lives. that's something again that i think is really missing in some ways from the narratives we tell ourses about the urban crisis.

so you want to make sure you first focus on your low hanging pruitt and use that traction and that case and that delivery mechanism to say look what we have done for these customers and look what we have done for you. also, whoever your first corporate customer is, juan to give them a great deal. but juan to make sure that deal is ultimately something just for them so you can then use, you know, anything that takes to close that client and use them to sell a lot of other corporate clients. >> i had to take a different approach. listen, there's not a fortune 500 company out there looking for another small business owner to do business with. when you are looking to sell your business, your product or service to a large company, you have to have something that they need. what is that? are you a hub zone business? are you a woman owned business? minority owned business? if they are a corporation that sells things to the government, there are certain requirements they have to do business with smaller companies. you have to make sure that not only do you have a great product or service there