there were huge spikes the day of the show and the day after this psa aired. and kids actually could enter discussion threads. and there were some really heart-breaking stories in there; kids who said, "i've been telling my parents for 2 years there's something wrong with me; now i know i have bipolar disorder, they don't believe me." well, in this case it was one of samhsa's partner groups, they had trained therapists in the discussion group who could actually refer kids to help. and when we come back, we're going to be talking a little bit more about media literacy and how the general public can get engaged. we'll be right back. [music] for more information on national alcohol & drug addiction recovery month events in your town and how you can get involved, visit the recovery month web site at recoverymonth.gov. mornings used to be the toughest. before i got treatment for my addiction, it was the little things that were hardest to bear. but now that i'm free of drugs and alcohol, it's the little things that give me the most joy. recovery, it gave me back my

so if through the psas that are being put out or through programming that's got a positive message around recovery and recovery from addiction, you can then go someplace and you can actually get useful information, actionable information, you can engage, you can interact with a community of people who have similar concerns, similar problems, you can actually be part of a community in a way that you never could before. so that's a huge obvious benefit. the downside is that any opinion on the subject is fair game. any opinion, whether it be pro-substance use, techniques for substance abuse, anything you can think of that could reinforce, not only the behaviors that we're hoping to change but also negative stereotypes about addiction, all of that's out there, too. and, you know, which side is winning that competition, that's very hard to say and we'll see in the years ahead. well, when we come back, i want to talk more about how media outlets can do better, and we want to help them to do a better job by what you will be seeing here. we'll be right back. [music] it's important to be familiar

bringing the temperature up to 320 degrees fahrenheit, 90 psa. coating it for a few moments, then releasing it into the atmosphere, you cause cells director, making the sludge easily digestible and much less viscous, reducing the volume requirements. we can have fewer and smaller digests. this technology has been in the industry for about 15 years. the enterprise that extensive pilot tests from 2001 through 2003. over the last decade this process has continued to improve. now it has over 20 worldwide with a big presence in the uk. the united states, washington, d.c. will be the first to build this fence and are designed to have the contracts out next week. that is something that is several times bigger. a novel drying technology, nothing new -- it has been practiced for over 100 years, but the purpose is to reduce the volume of bio-solids so that it changes the consistency to make it more suitable for the production of commercial fertilizer or use it as fuel. in recent years there have been more developments in terms of looking at alternatives to

commissioner kim: the other issue that i talked about with mario is that we may be able to do some psa's on muni lnes, -- lines, advertising the fast passes. i think the last issue was the priorities. i don't know if you want to go over how we make fast passes for students. >> it is still being finalized. homeless and transitional age youth. and then it's open to all students. one other issue that this does raise up is that we have not prioritized between secondary and elementary. we think both of those groups are deserving of this. one big issue for this between school sites and our own central office is not many parents will want to send cash with their younger kids to the schools. there's a lot of logistical issues that are raised here by. this i appreciate where the youth commission is coming from and what their position is and who they're advocating for. we don't object to that position. but from where we stand on a lot of the problems, and especially with the pry or -- prioritization, we end up having to have a set number to send to the school. secretaries are sending cash, keeping

commissioner kim: the other issue that i talked about with mario is that we may be able to do some psa's on muni lnes, -- lines, advertising the fast passes. i think the last issue was the priorities. i don't know if you want to go over how we make fast passes for students. >> it is still being finalized. homeless and transitional age youth. and then it's open to all students. one other issue that this does raise up is that we have not prioritized between secondary and elementary. we think both of those groups are deserving of this. one big issue for this

bob did a psa for us 20 years ago. >> yes, i did.right. >> larry: you need people in the world -- it's okay to go out. you need the bob barkers, don't you? >> absolutely. any battle needs different positions filled. and without the support of people like bob barker or just the average populace, we could never do what we are doing. >> larry: bob, i guess, all your life it has really bothered you that people would harm an animal of any kind, right? >> it has. i have loved animals my entire life. >> larry: do you remember when it started that you got so upset to become active? were you a kid? >> well, i was -- as a kid i picked up strays. i brought home strays. i lived in a little town in south dakota. and my mother and i lived in a hotel. it was the only two-story building in town. and out on the rose bud indian reservation. there was a stairway up to the roof. when she wanted to find me when i was a little boy she would go up on the roof and look for the dogs because i had a pack of dogs with me always. and i -- i have always. >> larr

two weeks ago, i did a bear psa for the park system, especially glacier, to have people take bear sprayhen they're hiking. i can't believe what happened to me saturday night. >> larry: what does the bear spray do? >> well, it's like mace. it burns. i've had it shot on my leg before by accident. they can't see for a while. it doesn't kill the bear or anything else. it stops them cold. if you hit it right. you have to hold it for ten feet. >> larry: it would work on any animal coming towards you then right? >> basically. yes, larry, right. i just want people to know that what happened to me is like lightning hitting. what happened last night south of here, i live down where -- i've been to that campground where that terrible thing happened last night. my condolences to the family. people are saying is it safe to hike? let me tell you something, larry. this is like lightning striking twice. it's unbelievable. the park people, the u.s. forest service, all these folks were trying to figure out what happened because this bear -- that was unusual, larry. we think it's a grizzly that's what i'v

and that's why we're excited that president obama is releasing a psa today that's going to air all over the country, both on television and radio, that i think we need that kind of leadership to help education-- educate people about what the expectations are that people with disabilities have for ourselves and why it good for the country when we are working and participating fully. >> woodruff: amelia, what are concrete things you want to see happening in your lifetime that aren't out there right now? >> i want to see more compliance, a lot more universal design. i see a lot of businses moving into old buildings or constructing new buildings, even, without paying attention to howjd accessible until the final decisions of the plans. >> woodruff: because right now they there are still buildings you can't get into. >> yeah, which go to u of i. university of illinois in in urbana champagne, one of the most accessible campuses but when i go to town there are only select bars are or restaurants or various things i can go to. and that affects my social life as a college institute which is a bi

this is a tragedy because you know two weeks ago i did a bear spray psa for the park system, especiallycier, to tell people to take bear spray when they're hiking. obviously, i can't believe what happened to me saturday night. >> larry: what does the bear spray do? >> well, it's like -- you know, it's like mace. it burns. i've had it shot on my leg before by accident. they can't see for a while. it doesn't kill the bear or anything else. it just stops them cold. you know, if you hit it right. you have to kind of hold it the last ten feet -- >> larry: it would work on any animal coming toward you? it would work on any animal coming toward you, then, right? >> basically, yes, larry, right. and i just want people to know that what happened to me is like lightning hitting and what happened last night south here, i live down -- i've been to that campground where this terrible thing happened last night and my condolences go to the family, larry. i can't believe it. people are kind of saying, well, is it safe to hike? let me tell you something, larry. this is like lightning striking twice. it'

. >> and he worked in a psa. that came in handy.around the watercooler." >>> also, a nationwide result of an investigation at fast food served in stadiums. what you may need to mow before chowing down at the ball game. >>> new details in the case of missing 7-year-old kyron horman. the sheriff's office had a press conference yesterday, where kyron's parents made a tearful plea. mike von fremd was there. >> reporter: kyron's biological mother, desiree young, tells "people" magazine, she thinks her son is alive. but that stepmother, terri horman, has the boy stashed somewhere. >> good afternoon. >> reporter: in an emotional statement, desiree says she is confident her son will come home soon. >> we are hopeful, with additional tips each day, and their diligent actions, that is what will lead them to kyron. we love you, kyron. never give up hope. we are all coming to get you, to bring you home. >> reporter: police offered one piece of information. an increase in the reward, if anyone helps find the 7-year-old boy. >> this reward money

>> dave matthews has recorded an amazing psa with sandra bullock and the girl from "gossip girl."event sometime before the summer's over. once again, we go back to people saying bp is a company that's worth over -- it is worth over $116 billion. they should certainly be footing the bill. the artists who feel a connection to the land, the people, the region are the ones spearheading all the efforts. i think we're going to see a lot more in the next few months. >> bruno, we certainly appreciate you being with us this morning. it's great to see so many folks helping out at this critical time in the area of the country. thank you so much. >> you're welcome. >> you're watching "world news now." be back with more right after this. ♪ if you fight to sleep in the middle of the night, why go one more round ? you don't need a rematch, but a rethink. with lunesta. lunesta is thought to interact with gaba receptors associated with sleep. lunesta helps you get the restful sleep you need. lunesta has some risk of dependency. when taking lunesta, don't drive or operate machinery until you feel f

it does not appear that the information was disseminated to the psa -- tsa. am i correct? why did it not work that way? >> what i will tell you is that tsa every single day has a robust playbook of measures that it uses and it employs those measures so that we do not give a potential adversary the benefit of predictability. in partnership with many countries around theeworld, they are constantly updating our knowledge based on what exists, what kind of explosives, what kind of technologies, what kind strategy's tariffs may have -- terrorists may have. >> [unintelligible] >> the kind of material is not part to go the exotic. >> but he put it in his underwear was something that it only been seen in saudi before. >> without going into some of the specifics of the case that you are talking about, we knew about this kind of material. we are constantly working to ensure that we prevent that kind in danger from happening. >> another part of the mission is to protect mass transit. something what 1/3 of the terrorist events have been against mass transit. are they devoting the reso

just like a political campaign, e use posters, fliers, psa's and even calls to parents. efforts resulted in a 50% increase in the number of summer meals sites and an increase in the number of meals served. governors, we have not invested in the state funds to make it happen. we are using federal dollars more creatively and effectively. in fact, where one of four state is using funds to support expansion of summer meal programs. our goal is to serve 10,000 more kids this summer than last summer, and for the first time in colorado, serve more than 1 million meals. based on the number of calls, our new state toll-free hot line, is to our website, reports from the field, we are well on our way to reaching that goal. we are going to launch a breakfast challenge that is modeled after a successful effort in michigan. i will challenge school principals from across the state to increase the number of students eating a healthy breakfast at school. the campaign will provide the technical assistance to help us succeed, along the lines with trying to figure out ways to reduce the sti