this is your pseudo bleach, and the grade thing about this, shawn, this is like -- this is my per objection identifies in this formula. a much more less harsh peroxide. >> we're taking a look at results right now. you can see the difference. it's incredible. >> that is after one use, which i'm doing right now. that is over the six shades whiter. this is a party, shawn, you're allowed to double dip that. get in there. get out the solution. >> there's plenty to go around. >> i was blessed with white teeth, but i was off color. because of the swab you can focus on that one area to get it to the same shade of white. so that's it. average two shades whiter, over seven days six shades. results last up to six months. it's unheard of. >> here is the thing. i think people are watching, take a look at the color chart, that looks fantastic. is that what's going to happen for me? >> like anything else, if you're 300 pounds and start working out you'll see bigger results than someone who needs to lose five pounds. i mean, it works on everyone, and another point i want to bring up, another reason why the