right now we have this insatiable need to pry into pseudocelebrities' lives. >> i like that, pseudocelebritiestv guide," most people with shows aren't famous except for the fact that they have this show. >> if you look up something like "basketball wives," it started in miami, it became a runaway hit. reality shows are cheap to produce. these are people's dramas playing out. it's very voyeuristic. >> i spoke to lala earlier about how she rejected an appearance to be part of the show because it didn't fit her brand. she thought it was too trashy. she gave a dignified response. >> she's a perfect example that has used her reality show. she comes off in a positive light. she's on broadway and getting endorsement deals. she shows how it can be done right. >> they were already famous. i'm not talking about those people. i'm talking about people that are famous for nothing other than being on a reality show, fighting, throwing drinks on each other and talking about other folks' business. that's different from lala. >> reality shows are the new soap operas. they've helped kill soap operas. why watch