it is called psych odonuts. here is journalism professor dian. >>> about 100 demonstrators, many are mental health activists say they perpetwit the stigma. >> it is the fact that they are using the disability of other people to profit from. it is the reference to those disabilities that is the name of the donuts. >> this is the psycho donut, bipolar, serial killer. >> inside the shop workers wear nurses outfits. >> i talked to the owner on several occasions and said we are not saying you shouldn't have a creative and themed restaurant. we are saying one of the things you are doing are extremely painful. they bring back memories to people. >> the shop's sitting area is called group therapy. customers can sit in a padded cell wearing a straight jacket. the owners later stopped the practice and put the jacket on the wall for a time and then removed it. the jackett was upsetting to kim who battled major depression. >> if you have been restrained or on a psychiatric ward against your will it is very scary especially