at some point, we decided to sell the business to a bigger group called publicis group. started my fifth startup, a social media platform for big media and corporations to help them to really manage correctly their social media strategy. it ended up being very successful, and we sold the startup to a bigger group called blackberry in 2013. ♪ the last 15 years, you had three different waves of technology -- the internet, mobile, social media. and i was there and said, "oh, i will try to do something." and i tried to adapt myself. we made mistakes, it was so hard. but we ended up being successful. i am good at watching the waves, the big wave coming, and being able to just go and ride the waves. ♪ arnaud: my name is arnaud de puyfontaine, and i am the ceo of the vivendi company. we met, alexandre and i, something like 15 years ago? at the time, we were living in paris. we had dinner together -- and you know how it is in france, at dinner, you share a lot of things. and we spent part of the night discussing and our friendship started then. he is a great entrepreneur. he is