and at some point, we decided to sell the business to a bigger group called publicis group.rted my fifth startup, a social media platform for big media and corporations to help them to really manage correctly their social media strategy. and i ended up being very successful, and we sold this startup to a bigger group called blackberry in 2013. ♪ alexandre: the last 15 years, you had three different waves of technology -- the internet, mobile, social media. and i was there and said, "oh, i will try to do something." and i tried. i had to adapt myself. we made mistakes, it was so hard. but we ended up being successful. i am good at watching the waves, the big wave coming, and being able to just, you know, go and ride the waves. ♪ arnaud: my name is arnaud de puyfontaine, and i am the ceo of the vivendi company. we met, alexandre and i, something like 15 years ago? at the time, we were living in paris. we had dinner together -- and you know how it is in france, at dinner, you share a lot of things. and we spent part of the night discussing and our friendship started then. he is