done into kelsie's disappearance. >> reporter: bad blood develops between kelsie's family and the pueblo policeepartment. angry that the police refuse to even classify kelsie's disappearance as a criminal case, her family takes matters into their own hands. >> her family is pleading for your help. >> reporter: they go public, holding a press conference to bring attention to the case. >> and law enforcement has informed us that donthe lucas accessed her bank account. >> reporter: the family's plight strikes a chord in pueblo, hundreds of residents join in the search for kelsie. kelsie's family offers a $50,000 reward and creates this "help find kelsie" facebook page with detailed information about the case and a call out for any tips. but despite these efforts, nothing turns up. >> the ride home is always really tough. going home empty-handed. >> reporter: two years pass. hope fades. but, coming up, a startling message is about to come through that facebook page, giving laura hope that maybe she can get her daughter back without the pueblo police. a mystery e-mailer is about to deliver shocking