moneney and yoyou have to choose between televion and social media, get out of those strategies p pulng, paying for candates and severeds to fly over the c country. how you spend your final dolls? >> it will come down to the rategist to o tell y which states are the closest and which will make the difference and where do you havmomentum. that is where you put money. you put it in television radio and actually put some of the online so you can get your guy just aoss s the finish line. >> looking at how tight these races a are do you spenend your money focusg, either obam or romney -- we will start with you, sincee you work with republicans. the you go after the undstand undecided swing andnd i or shoring up the base? one side or the other could alienate the other. >> for mitt romney to win he has to win the argument over the economy, for the conservative and d independent voters they have to believe barack obama is the reason there is a a ba ecomy and romney isis the reason it will improve. >> eric, if youre a democrat, you go after the base of the swing voter? >> and the last three or f