and this made purvis sans because before he was selling newspapers he was selling cereal for general marist and he had done a bang of job of improving general mills standing and is priced per share in the market and so now he had been given the reins of a newspaper chain, in one of the better newspaper chains. i remember walking away from that 45 minute talk which concluded with him suggesting that would be so bad if reporters could when doing a story and see the potential for advertising, if you could maybe throw a call to the advertising department. i remember taking the elevator back to the news room with a guy named mike was one of the best reporters, and then the first two floors or in silence and when the door open on the news room i remember my saying this is over. this is over. and that was early '90s. two years later i was taking a third buyout. we cheated ourselves, we destroyed herself. we did at the behest of wall street and did it for cash on the barrelhead. the people who did it are now on the golf course down at hilton head. probably bemoaning what happened to the wond