r.e.i.'s way of saying no black friday here. some customers did not get the word. >> our wives are getting spa treatments so we decided to go and do shopping and this is the one stop that we had time to make and they decided to close today. >> reporter: for r.e.i., it is a way to take against the of the shopping stamped on and around thanksgiving. there is an obvious marketing strategy to make r.e.i.'s family and friends to get outside. >> it is a great idea. people who shop at r.e.i. will spend money for the rest of the year. it is again you in my opinion. >> reporter: he did not get an argument from his son. >> hiking is good today. >> reporter: meanwhile, back here at r.e.i., customers driving up took the closed doors in stride. >> i like the reasoning. it's not going to ruin my day. >> reporter: steve krafft, fox 10 news. >>> shots are fired at a mall in memphis, tennessee, as shoppers were trying to get an early start on their black friday it was just outside of the food court area. one person was hurt and three people were

patagonia will donate all black friday profits to charity to environmental charities, and r.e.i.g customers and employees to spend time outdoors. and 28% of cuss temperatures will fought return to a slow shopping site and shoppers waited 2 1/2 seconds on average for a site to load before they moved on. the dow has traded above 19,000 first time and we are at 18998 so we are hovering with records for the dow, nasdaq, and s&p 500 and the russell, a group of small companies, all hitting record highs today. >>> people are impatient, 2 1/2 seconds to load for a website? >> we want it. fast. >> the sunrise is gorgeous, #abc7now. we with love to see what you pick up. increasing clouds. dry dug the difficult. moderate rain in the evening and overnight and two more storms are honor try done. as far as what will happen, -- showing the clouds increasing cross the north bay and a few radar returns developing as we lock into the north bay. as far as what will happen with our storm-impact scale we are "1" light to "5" is we veer and this is light with a few spotty showers tomorrow left over. h