r.j. reynolds. case where slowly but surely their industry is being strangled by more restrictive laws and regulations, whether it's new york where you can't smoke outside, in some cases in parks, australia where you can't smoke on a beach, you can't smoke in any restaurant, in any cafe, in any bar. so to quote the famous old line, me thinks you protesteth too much. >> you don't think it will have an impact. >> it's a picture on a packet. a nasty picture on a packet. committed smokers are not suddenly going to rush their hands into their eyes in horror and run into the other direction. certainly those that i remember dealing with like singapore that got fairly graphic messages. and in britain the message is it warns you there can be lung cancer and emphysema and you can die young and die horribly and it will all be very nasty, i don't think that's made much difference. >> all right. then, thank you so much, richard quest. appreciate you coming in and talking to us. >>> today the commissioner of the