to get thersimple--raceism. we've got to persuade them not frighten them. >> did mr. ike g get a chance to talk about what he did in 2008, and whether he would do it today? >> my understanding is what mr. ike did was he had a chance to talk about what did he in 2008, and whether or not he would do it again. he did not take that chance. i firmly believe we should allow people to evolve. that being said i'm not going to second guess the actions of the board. that is essentially, i agree, i hate to totally agree with jonathan and ari here, you by think they're right. there are market forces at work. that is the board saying what are the optics here and how is that going to play for us. they didn't think it would play well. the interesting thing is that everyone spends time worrying about their optics, whether it's businesses or people needing to get jobs. am i dressed appropriately. do i have the right clothes on. anything like that for years gay people had to consider whether or not they would be able to be out. could they tell their peers that they were gay? could some