they went on here and racessed a $15 ,000 by preselling macaroons building their customer base. using it and building it beyond that. in three weeks, and within three months, they were shipping their product across 40 states in america. and now they're hiring people and now they're growing. and it's . >> we talk a lot of social proof in investing. ron conway invested, that's safe for me to invest. right? what you're describing makes me think about social proof for consumers. right. you know, 600 people put up some money and help the woman raise $15 ,000 there must be something there. and i think that, you know, facebook, you know, is part of that. like you can see how many people like something or, you know, give it their stamp of approval, and this is kind of, you know, the next step in economic. >> and we're all social beings. it's interesting if you think preindustrial revolution. it lead us to do so many different things. engage in dirl different culture and travel to new places, learn about new interest. what it didn't allow is the personal connection. what i feel facebook