phil, rachael ray and dr.is day she gets more numbers than just about anybody else on television. >> reporter: when oprah announced she'd leave the security of day tame daytime tv, her midas touch is looking tarnished. own averages 6,000 viewer, a mere 12,000 more than discovery health the network own replaced. >> cable television is not afternoon television, it's not broadcast television. the numbers of people, the numbers of channels that the own channel is competing against is huge. >> reporter: so oprah is making a move, wednesday she announced she's taking the helm in effect appointing herself boss. ceo and chief creative officer of the struggling network. in a memo to her staff oprah says "we are in this boat together, in a very real way now, and i will put my brand and know this one team is the boat i want to be in." the plans to include oprah in his upcoming 50th birthday celebration and there's speculation she may host next february's oscars which proves her star power hasn't dimmed but whether she ca