. >>> andy and rachel berliner created a food in 1987 and named it after their daughter, amy. despite competition, amy's kitchen is the first nationwide. they are reading feedback, no yelling rule and running a family business in this learning from the pros. ♪ >> i think one of the reasons we have continued to be successful and actually are larger in proportion to competitors than we ever have been at this stage is because we have stayed a small company in attitude, philosophy and care for the quality and taste of our product. if this is a long term thing for you or you might want to turn it into a family business, own it yourself, even if you have to grow smaller. our goal is to have a small business. her mother used to say, you can't -- this company can't succeed. this is wrong and this is wrong. i said you know, big companies are the same way. everybody makes mistakes. >> you have to make the mistakes in the beginning. businesses are more forgiving than you think. all businesses make mistakes. you just do, you make mistakes. it's not the end of the world. >> management of t

. >> andy and rachel berliner created the nation's first natural frozen food brand in 1987.nd named eight after their then-newborn daughter amy. today, despite growing competition, amy's kitchen is still the leading natural frozen food brand nationwide. the berliners talked to us about the benefits of reading feedback, their no-yelling rule, and running a family business in this "learning from the pros." ♪ amy amy amy >> i think one of the reasons we've continued to be successful, and actually are larger in proportion to competitors than we ever have been at this stage is because they've stayed a small company in attitude and philosophy, and in care for the quality of taste and taste of our product. this is a long-term thing for you or for something you might want to turn into a family business, then own it yourself. even if you have to grow a lot slower. so i think that's one point. and our goal is to have a family-owned business. ♪ used to say, you guys aren't -- but this company can't succeed because, you know, this is wrong. this is wrong. and i said, you know, big compa