rachel garceau: it's the entitlement factor. and that entitlement is so prevalent and it's hard. it's this keeping up with the joneses thing but we see it in our children, which i think, you know, when a lot of us were kids, i don't know that there was that much to keep up with. you know, there wasn't the technology and the phones and the cars and all that stuff. so i feel like i'm still working on this with my kids that are eight and eleven. i'm good at saying "no" but sometimes i have to think about why i'm saying "no" as well. probably need to say "yes" sometimes as well, but it is a struggle. it's a struggle to know -- yeah. jen lennon: but i don't want to keep up with sometimes. because i don't like some of the trends that i'm seeing. pam: yeah. jen: whether it's the class selections that i feel like my kids are supposed to take because everybody else is or whether it's the next new gadget. sometimes i think it's okay to want to walk your own path,