jonathan willing to sit dwoun journalist and defend this ranking system this morning joined by rachel metss of the m.i.t. technology review. let's talk about how you got it in your head that you thought this was possible to rankt news. >> we thought that first of all we have a lot of interesting data because a lot of businesses would use nesl erk. and we wanted to rankt contents of our media intelligence reports, we wanted to make sure that really important news sources were ranked higher. so we thought we have the data that we wanted to do this and it sort of tied a lot of different parts together. we also thought it would be interesting to partner with a lot thieves other initiatives. there's a whole bunch sort of trust reliability initiatives out there and many of the people working on those are nezle fans who wanted to talk zblous by partner do you mean you're going share data and what are you finding and combine them together? >> yes. it has three components. one is our internal data, which is the business reviews. har they reading. >> that explains the tech krun zblch right. two is ex