. ♪ >> reporter: rachel renee russell and her daughters erin and nicki call themselves team dork andillions of tweens wrapped around their fingers with the diary of nicki maxwell. nicki turns dork into something to be proud of as she navigates the trials of middle school with her bffs zoe and chloe, spending most of her time trying to outsmart mckenzie hollister, her arch-nemesis and bully. >> raise your hand if you are a dork. >> can i raise two hands? >> can i do jazz hands? >> double dork? >> yes. >> what is a dork? >> a dork is a person who may be considered unusual to others. they're very independent. >> dork was a very derogatory term, and kids -- your feelings were hurt if you were called a dork. but since 2009 and the dork diaries coming on the scene it's a term of endearment, it's a term of empowerment, and it's good to be a dork. >> reporter: it's not just the word dork. there's also dork a-licious, adorkable, and dorkify. >> ooh, that's my favorite. that's when i get to draw people in dork diaries style. >> you dorkify them. >> reporter: and it's all a huge hit with very y

. ♪ >> reporter: rachel renee russell and her daughters aaron and nicki call themselves team dork andi maxwell. nicki turns dork into something to be proud of as she and a half gaits the trials of middle school with her bff zoe and chloe, spending most of her time trying to outstart mckenzie hollister, her arch nemesis and bully. raise your hand if you are a dork. >> can i raise two hands? >> double dork? >> yes. >> reporter: what is a dork? >> a dork is a person who maybe considered unusual to others. they are very independent. >> dork was a very derogatory term and kids, your feelings are hurt if you are called a dork but since 2009 and dork diaries coming on to the scene, it's a term of endearment and empower many and good to be a dork. >> reporter: it's not just the word dork. there are other dorkaliricious. you dorkive them? it's a hit with their young fans. >> can you guess who it is? come on up and get your dorkification. >> reporter: who see themselves as dorks. >> a dork is someone who a lot of life problems. >> people call me weird by i just go with the flow. >> reporter: yo