they said whole foods gained 3.5% of shoppers also going to rader joe's when trader joe's and whole foods were in a mile of each other. tell us a lot. and the stores are full and picked over. maybe more challenges inventory management but amazon seems to be having success. >> let me tell you trader joe's stores are very full. what has amazon added to whole foods? we talk about devices. >> the visible stuff is important, right? they've added lockers and i've never seen anyone open those lockers. it's sort of device. so when you go check out the is arehing they ask you, you a prime member? there is some discounts to get 5% back had you use a credit card and 25% on items but they've turned it into an amazon advertisement. of mind and top 20 years of , history they increase their fines. >> they're adding in store pick up in locations and you know, delivery. >> yes.20 years of whole foodsactful deliveries have been part of prime now. the a convenience but upermarket is reacting after another. amazon islity is that a small, little player with walmart is big. kroeger is huge. you know? what they