finally, i was inspired by 17-year-old rae lin rhodes.he started a dog treat business and then wrote me about the stupidity of the 15 pages of regulations she had to wade through just to start her business. >> what you have to have on the label, you have to have an analysis, the ingredients, this product is intended for in a minute or supplemental feeding only and even more stuff on the bottom. there's not enough room to put it on the bag. >> so you had to have it tested and then you had to have special labels printed saying this is just supplemental? >> yes. when i started, when i read about doing dog treats, i had already bought all my packaging. and everything was ready. then i read the rules and regulations and i had to completely change all my packaging because it wouldn't fit on the stuff that i had. >> how long did it take? >> took six weeks. >> how much money? >> over $200. >> and it would be $200 each time you would try to do this. >> yes. crazy. >> and did you ever argue with the regulators? >> i tried. it didn't work. they're j