rafael hernandez, the editor of "pamas" magazine in havana says good business trumps ideology. >> i have a business. rice growers, republican guys, who are not liberal democrats. guys from louisiana, iowa, delaware, nebraska, minnesota. the republicans that want to sell chicken and rice and wheat and soy sauce and soybeans. to you. >> reporter: actually, cuba thinks it can count on bipartisan support in the united states to end the trade embargo. according to a poll conducted by florida international university, even a majority of cuban-americans in miami oppose it. the u.s. embargo forced cuba to reinvent itself. it is now a major player in selling new medicines, treating diabetes, hepatitis and even cancer. one day u.s. pharmaceutical companies could license those products if the embargo were lifted. that could mean millions of dollars in revenues for the u.s. market. >> they are saying that we're doing -- that we're doing on a clinical trial in the united states. now it is very difficult. >> reporter: the biggest opportunity of all for american businessmen may be bringing american tou