rahul titus is global head of influence at the ogilvy advertising agency. etc, so it is really importantcreative obviously the whole of influencer marketing has we are coming out with a big report today from wpp and what we are of people who actually end up following influencers actually it really does work. i will talk about your venue on social media so give me a free glass of wine." we have a lot of technology these days which can help you with the whole vetting process of influencers. we used to look at the number of followers. with tiktok, content being democratised, virality is built into content. at the end of the day, if you are a restaurateur that actually works for your vibe, try it out. but how do you work with them? what is the way of working with them? their social media post? how does it work? about your content, do a partnership with them, give them a discount code. one of the big things about influencer marketing is it works. you see directly attributed sales if you track the journey. because if you don't do that then you are already setting as you imagine there is quite