. >> justin convinced actor rainn wilson and the team at his digital platform soulpancake to partner on the project. >> they were like, we love this. we don't think people will watch it, but we want to make it. >> but the millions of views proved everybody wrong. >> it ended up becoming one of the most watched documentary series online ever. i believed that we were vastly underestimating our audience and that really, everybody is hungry for meaningful content. so after "my last days" went crazy viral, we decided to start wayfarer. >> through his journey, justin discovered his entrepreneurial calling, to build a go-to company for brands and networks who craved commercially viable, highly entertaining content that offered a soul-stirring experience at the same time. >> we wanted to create con tent that was helping celebrate and elevate the human experience, that disruptive inspiration. we knew we had something. we knew that we were able to tell stories in a way that other people weren't. and we believed that what we brought was kind of our unique value proposition to the industry. >> i