sonali: coming up, we will talk private credit with raj dhanda. that is next on bloomberg. ♪ sonali: this is "bloomberg markets" and i am sonali basak. private credit managers have turned to wealthy individuals as a fresh -- almost $65 billion from a retail investor contributing anywhere from $2500 to $1 million for investment. raj dhanda, thank you for joining us. i know you have had a lot of roles when it comes to wealth. we have been talking about the market rebounding, what is the pitch to private investors when they can just be investing in the s&p? raj: great question. thank you for having me. there has never been a better time to reflect on your investment portfolio. we have had an unprecedented move in investment rates and characteristics from the alternative market is important to dampening volatility and helping advisors keep their clients invested in the market. we think this is as great a time as ever to reflect on a 5% allocation to alternatives and take that to 50%. sonali: that seems like a lot of your money tied up in a certain inv