quite often, rajar is partly about confidence.wn team but also confidence from advertisers, people in your organisations who can suddenly look at your information and data and say that's a station that i want to back. can i say really quickly that i know of a — not jack, i must say — of a commercial group of stations that when the rajars comes out, the used to, pre—pandemic, gather everybody and tell people off if rajars were lower, so it definitely matters to commercial stations what they get. as dick stone was saying, it's the lifeblood and the be—all and end—all. miranda, you work for the observer, so that's a rival newspaper, but what have you made of times radio, i'm interested to know? it's clearly done pretty well in terms of listenership but in terms of identity, it's done quite well. it's got really strong presenters which is what you need. it's got presenters that are kind of familiar to the audience already and then because the times is obviously a great newspaper, it can promote — you know, it's had enormous lines acro

matt deegan, what are the rajars? are is usually a quarterly snapshot of radio stations who is listening, what demographics, where people are listening and what they're listening on. dab radios, fm radios, modern devices or the internet. and it gives figures for every 15 minutes of pretty much every station in the uk. it is actually one of the biggest surveys in europe. they speak to around 20,000 to 25,000 people every quarter. and ask them what they listen to. people keep a diary and that can be on their phone, the computer, or if they really want to, they can write it in a book and they're given a week to fill that and that all goes into the pot and is measured that way. this time around, they've added some electronic measurements and a few thousand people have got a special app on their phone that listens to audio, ideally listening to the same audio that the humans that have that phone in their pocket also are listening to. and so, they blended some of the data together to get a representation of what people are