ralph de la vega from at&t mobility talks about how you want to get the margins right.mes apple asks for too much. but in your case you're willing to pay that. why is one guy more worried about what they pay apple and the other guy okay with paying apple a lot? >> i think we all have basicallç the same deal with apple. from our perspective and you mentioned it, 44% of the customers we added, two times the percentage of our competitors being new customers to sprint, that's a very positive sign. early on, very few returns and exchanges, very few calls to customer care. we feel it's a good long-term decision, even though the up-front costs to apple are quite high. >> but you also put through a price increase. is it working? >> it is. you're exactly right. this past quarter, our average revenue per user was the largest year over year increase in the history of the wireless industry by any company. it was a big driver of beating street consensus on earnings by 30%. ebidta. >> i speak with my friend david faber on the show "squawk on the street." we talk about what's going on

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