randolph mccoy thought that he recognized one on roy hatfield's farm and it must have f been his farm and no one could convince him to drop it so they organized a trial, mccoy lost the trial. so he let it roll off and everyone moved on. the problem was it was a group conflict because they had many relatives all over the area and in the year and a half after the trial, they got in a fight with the witness who had testified against mccoy and the trial and they beat the man to death so this is the moment that the feud became sort of combusted, a high conflict dispute and over the course of the next decade there was a vigilante shooting. women were beaten, people were drawn into the feud across the region. i just explained this to say that one of the conditions that reliably seized every case that i looked at are powerful group identities that are made salient by the leaders so this is when we experience collective emotions and geometrically compounds the conflict. you don't personally have to be attacked or insulted or humiliated but if someone in your group is attacked or humiliated, it

but very quickly, you know, in 1878 along with the big sandy river with farming the land and randolph mccoy thought that he recognized one of the pigs on hatfield's farm and stole it from his. no one could convince him to drop it so they complained to the authorities, organized the trial, he lost the trial and that wasn't a great experience for him, but he let it roll off and everyone moved on. it was a group conflict because they had many relatives all over the area and in the first year and a half after the trial, they got in a fight with a witness who testified and they beat the man to death so this is when the feud became sort of combusted and morphed over the course of the next decade it was a vigilante shooting. women were beaten, people were drawn in across the region. i explained this to say one of the conditions that leads to high conflict in every case i look at our powerful group identities. when we experience collective emotion, geometrically it compounds the conflict. if someone is attacked or humiliated the way humans process this literally in the same parts of the brain that

virginia, these two families lived peacefully side by side for generations farming the land and randolph mccoy thought he recognized one of the pigs on his farm and it must have been stolen from his farm and no one could convince him to drop it. so he complained to authorities and organized a trial, mccoy lost the trial and it wasn't a great expense forth him but he t it roll off and everyone moved on. the problem is, it's a group problem because they have many relatives all over the area and for a year end a half after the trial, a few of his nephews got in a fight with a witness who testified against mccoy in the pig trial and they beat the man to death so this is the moment the feud became high conflict and morphed into an attractive one and the next decade there was a stabbing, vigilante shooting, supreme court case, women were beaten, 80 people got drawn into the feud, i explained this toeg say that one of the conditions thate reliably lead o high conflict cases i've looked at, powerful identities made salience by leaders when we experience collective emotions, it's geometrically compound