randy rothenberg, nancy hill, the association american advertising agencies, bob leeadis, and larry kimmel of the direct marketing association. their work here and -- mark roman, i don't know if he's here. i think she, of the net advertising initiative. the dea was developed to provide information to consumers that they need to make educated decisions about information practices. the business community over the last two years through the digital advertising alliance has responded to calls from the department of commerce, the ftc and the congress and developed a self-regulatory principles for online behavioral advertising and multiple -- and multisite data. these are enforcible codes of conduct the type envisioned here today in this announcement that further innovative offerings and universally recognized blue icon we see all over the internet as you surf these days and corresponding choices to consumers regarding collection of web viewing data about them. we're pleased that the achievements and commitments of the dea on privacy are being publicly recognized here today and applaud it by the