and partner in this i know hadn't alone easy to rehab and randy shaw and others who know who are experts n sro's adjacent to this south of market and in the tenderloin hard to get sro's they can be attracted to so many moneymaking ventures they said have to make a be long time partnership with the city in order to open this up and rehab it a lot of trials and tribulations in this particular building were our agencies to get awe with board and get this done the results restore coloring to our veterans to closer than ever to ending chronic homelessness in san francisco this is probably the second of two major projects i think we'll have something to announce bobby you next year that brings us home to the goal we have joined with president obama to say we're going to be part a national effort to end homelessness bus the real reason is the vets you look at them in the face and shake their hands and give them the honor four serving our nation and say how can we help you be part of the success of the city i want to make sure every time i shack a veteran's hand i know somebody their part of whe

that i've heard about the project inform so much years and many of us have been behind that i see randy shaw and it only feels like it's been 18 years and finally coming out of the adolescence and it's actually geology to grow and before it opens its doors but this site has been something that our neighborhoods the tenderloin and mid-market neighborhood have bun talking about for years and years the tenderloin looking forward to the markets coming to this side of the neighborhood to bring you jobs and also a place where people can shop because we have retail in the tenderloin neighborhood and i know the many years the negotiations and many of you were involved in that and finally being able to get the time and have the project come to fruition but i came into the office in 2011 and the mayor remarked market street had a 50 percent vacancy rate it's amazing what has within accomplished over the last years and is a press with the marketplace all you way to van ness where we have many of our tech companies at 1465 and government offices as well it's excited to see was you do with the neighborho

investing in the mid market and they believe that this will be part of the ongoing transformation, that randy shaw wants to see happen in the tender loin and that i want to see with supervisor kim happening in the south of market that we all came together here with so many incredible art institutions and you see across the street with the free space and with the art museum here, and with the number of small businesses that are located here, and more and more as the time has gone on. and the risk of their investment has been reduced, and they literally see and feel what i knew all along that the history of market street is in front of us and it is about to relifen it and we have the un activated every friday and we have the show dogs and the machine coffee here that already start and they are making a great impression on

. >> reporter: randy shaw understands why visitors to this rough neighborhood walk or rather run away with bad perceptions. still, he doesn't think the rawness is necessarily a character flaw. >> i think we have an authenticity that a lot of people come here and they don't find many places. >> the front part of the space bordering eddy will be a cafe -- >> reporter: shaw is leading an effort to not just change perception but celebrate it. what better way than a museum. >> this is the future home of the tenderloin museum. >> reporter: at the corner of eddy and leavenworth in a corner of the cadillac hotel, work began this week to transform this forlorn storefront into a museum devoted to tender history. >> starting 1907 when the tenderloin was rebuilt. we're going to have a wall, a portion of the wall cut out in the shape of the tenderloin. >> reporter: the maw seem will tell the story of the neighborhood that emerged from the 1906 earthquake and didn't change all that much. >> when you go to what used to be the barbary coast, you see plaques. you come to the tenderloin, the same way a

randy shaw understands why visitors to this rough neighborhood walk or rather run away with bad perceptions, still he doesn't think the rawness is necessarily a character flaw. >> i think we do have an authenticity that a lot of people come here and they don't find many places. the front part of the space bordering eddy will be a cafe. >> reporter: so shaw is leading an effort to not just change perception, but to celebrate it. and what better way to do that than a museum? >> this is a future home of the tenderloin museum. >> reporter: in the corner of the cadillac hotel, work began this week to transform this forlorned store front into a museum. >> it's going to start from 1907 when the tenderloin was rebuilt. we're going to have a wall, a portion of the wall cut out in the shape of the >> reporter: t tell the story of the neighborhood that emerged from the 1906 earthquake and didn't change all that much. >> when you go to what used to be, all you see are plaques. come to the tenderloin, same way almost as it was back in the 1900s. >> reporter: development passed over the tenderloin, leavi