to have rasheed give practical, professional resources and advice. >> i've been in rooms with rasheed johnsonre's jay-z, whatever. when rasheed walks into the room, all of those people go, oh, my gosh, there's rasheed johnson. rasheed johnson is living in his success, which is a rarity in this business, especially for a man of color. and everyone wants to be a part of that. why is that so important for you to lift people up? >> it's the right way to be. generosity is something that i think lives in most artists. and i think it's the natural way of kind of giving back after you've been rewarded for your vision. >> don joins us now. it's -- i love his work. i've looked at his work for years. >> you would love him in person too. >> he seems like such a lovely, lovely person. there's so many artists who it is a very competitive business, and it is a big business for some artists, if they're lucky. and to have an artist who is not only so talented but who also wants to bring others along with him is extraordinary. >> it is. it's extraordinary. it is a business, and that's what he teaches artists,