behind the name, the danish artists jakob fenger, rasmus nielsen, and bjornstjerne christiansen. they have been working together over two decades. they are superflex. famous for getting artists involved in artworks that turn convention on its head. ♪ >> i suppose the first thing to say is we work as a group. there are three very strong minds and a collective mind, which is superflex. >> it is an art collective, superflex is a company. >> they like this three-headed body, in a way. >> they have so much artwork it is difficult to keep track of it all. >> we sell a lot of products like beer, soda, music labels. >> the dynamic of being a group demands you be diverse in your work. >> it is an open-ended unit based on a lot of collaborations. >> the world is fundamentally an exciting place and it's full of juicy, juicy, raw material. you just need to locate it and stitch it together in new ways. >> from the moment superflex got their breakthrough in the art world, people have been asking themselves, is this actually art? >> they have a very intelligent way of addressing political, glob