rawdon glover, the managing director of jaguan glover, the managing director of jaguar, said the campaignssage had been lost in a, quote, blaze of intolerance, adding that the carmaker must move away from traditional automotive stereotypes. glover added that while the overall buzz of the new campaign had been very so if you've forgotten, those are the guys who sell cars. anyway, their big boss has come out today and given a response to allegations they've quite frankly blown up the brand. so did he fire the branding team? did he pledge to throw millions at a new masculine petrolhead such as jeremy clarkson to launch a brand new campaign or dare i say it? did he apologise? well, actually , it turns out well, actually, it turns out it's all your fault at home for being too bigoted. rawdon glover, the managing director of jaguan glover, the managing director of jaguar, said the campaign message had been lost in a, quote, blaze of intolerance, adding that the carmaker must move away from traditional automotive stereotypes. glover added that while the overall buzz of the new campaign had been

rawdon glover, the managing director of jaguan glover, the managing director of jaguar, said the campaignssage had been lost in a, quote, blaze of intolerance, adding that the carmaker must move away from traditional automotive stereotypes. glover added that while the overall buzz of the new campaign had been very positive, he was disappointed by the, quote level of vile hatred and intolerance in the comments regarding the individuals that appeared in the video, he went on, if we play in the same way that everybody else does, we'll just get drowned out. so we shouldn't turn up like an auto brand. okay, so there you have it. the rebrand is staying and you're all a bunch of intolerant orcs if you don't like it. i guess the guy who's been heading up jaguar's marketing department was right after all. >> we're committed to fostering a diverse , inclusive, and a diverse, inclusive, and unified culture that is representative not only of the people who use our products, but in a society in which we all live. and we are on a transformative journey of our transform ative journey of our own, transfo