it's affiliated with, and close to, the university of florida -- ray goldwire's alma mater.s a far cry from their first try at retirement living. >> i played golf three or four times a week, and we had our circle of friends, but there seemed to be something that i was missing. >> i got here and i thought, oh dear lord, what have i done? >> reporter: we had friends that told us we'd move into the nursing home. >> as did our children. >> but they've changed their mind now. >> reporter: this is not a nursing home? >> no, this is not a nursing home. this is independent living. >> reporter: retirement communities like oak hammock with ties to universities are a growing part of the american scene. estimates are there are not quite a hundred of them, and more on the way, catering to the college-educated baby-boomer generation, which is now retiring. >> from stanford to oberlin, davis and duke to notre dame, cornell to the university of texas, retirement communities tied to the nation's top name brand schools are getting in on the game, aiming to tap the deep pride and deeper pocket