. >> meet ray goodman and jimmy web. >> this is nonstop, nonstop, boys and girls version. nonstop, best fabric ever. >> ray is the owner, he bought it in 1975, renamed it, and have cull tra vated it's ultra hip rock star loving identity. >> i has always been into clothing, fashion, and rock and roll, and it was a way to put the two together. >> jimmy is the key buyer, primary sales man, and number one spokesman that makes everything -- >> it's leopard with a white motorcycle jacket, it's red plaid, silver star, something watched dirty, a stud, pink and green, and a leather jacket, and you put it on and unzip it and it's how you feel. >> when it comes to picking merchandise like this, he is a punk fashion genius. >> i need more understanding, jewelry, leather pants -- >> he knows his customers, the stars, the fans, and more important than that, you might say he is his own best customer and that gives him a huge edge as a buyer. >> can you tell me what the top five things are, i will probably not buy it. i want to stay ahead, i want to add to the future, not be stuck. >> we a

. >> meet ray goodman and jimmy webb of new york city's punk clothing boutique trash and vaudeville. >> how is this doing? >> good. this is nonstop, nonstop, boys and girls version. nonstop, best fabric ever. >> ray is the owner, he bought it in 1975, renamed it trash and vaudeville and has cultivated it into this ultrahip rock star loving identity. >> i have always been into clothing, fashion and rock 'n' roll and it was a way to put the two together. >> jimmy is the key buyer, primary sales man, and number one spokesman that makes everything -- >> it's leopard with a white motorcycle jacket, it's red plaid, silver star, something washed dirty, it's a stud, it's sex, pink and green. and it's a ledger jacket. when you put it on and zip it and unzip it, it's how you feel. >> when it comes to picking merchandise like this, he is a punk fashion genius. >> want to see my favorite tattoo? i need more compassion. i need more forgiveness. i need more understanding. i need more jewelry. >> he knows his customers. the stars and the fans and maybe even more important than that, you might say he