there is a movie about the founder about ray kroc. he failed in business over and over again then figured out that you could take the mcdonald's brothers model of assembly line and production of hamburgers, i mean i was watching the hamburger guy this morning. had to get retrofit at the train station. and he was wonderful to watch him. but of course, he couldn't do the volume that an assembly line can. and that was their discovery which okay look, more rock music with free-market themes. i think country music. i'm not much of a country music fan. i like it but i don't know much about it. i think country music is a really good place to look for pro in over -- pro innovism. you know that whining that happens when a come in a country music, when you run a country music tuned backwards, the guy gets back his girl. [laughter] his gun at his pickup. [laughter] but it is popular culture. that is where the rubber meets the road to use the country music expression. that's where it is. and it always has been. ideologies are formed in the high a