some of the biggest names have flown in for the event, like seven foot giant big show and ray mysterion't blend, but they certainly inspire curiosity. >> are you laughing at my hands? >> reporter: yeah, i just -- i mean -- >> huge. >> reporter: i feel like i have really big hands anyway, but -- >> no, you don't. >> reporter: but those are some -- wow. >> i got to be really careful, if i go to picnics and stuff because people try to stick my fingers in a bun, you know? >> reporter: think of china and sports and kung if you or ping-pong probably jump to mind before wrestling. while the nba is hugely popular here, major league baseball and the nfl have not been so successful. wwe began flooding the chinese market a few years ago. their programming is now available in 90 million households across the country. and they're confident their simple storylines can transcend cultural distances. >> strength of it is, it's a fizzingly told story. even if you turn the sound down when watching wwe, you can follow what's going on. it's not rocket science. >> reporter: wwe turns out ten hours of televi