ray storey is the ceo of the tobacco vapour electronic cigarette and dr rogers a toxocologist. welcome everyone to the program. dr rogers, you are not only a toxocologist at children's, you are the associate medical director of the the kentucky regional poison center. we welcomed a trend to calling poison control centres. when it comes to egrets, what are you seeing. is it disturbing to you. >> we've seen a 6-fold increase in calls compared to last year. >> nationally it's a 3-4 fold increase relating to e-cigarettes, and the concern for us is that these contain aliquid which is easily obtained by small children who break the cigarette. get into the vial that is used to refill them, and contains high concentrations of nicotine producing major symptoms and death. >> what happens if kids play around with this, it is small, it smells like bubble gum, if they get it on the skin, it's a concern. >> adults get burns from this stuff on the skin. it's probably not life threatening, but it can get a child into an emergency room, a physicians office or hospitalize. >> what is in the cart