the ticketing portal could be established to track not only paid to getting events but to monitor rcp's. maturing traffic flow for the attendees. there are three main clear opportunity for a ticketing portal. it allows for planning, not only for the patrons and producers but the event organizers to estimate traffic patterns where they will be strongest during the times of these events. it measures the flow into particular neighborhoods. and allows for communication between organizers and patrons. organizers could send messengers -- messages. [bell] and allows us to capture this information for communication and stay in touch with visitors as we continue to push san francisco as a vital arts and tourist destination. and a portal could serve as a marketing effort for the events. none of these things can happen overnight. it is vital planning begins in earnest for these immediately so we can maximize the opportunity we have. supervisor mar: thank you. please come forward. >> thank you. and the executive director of the u.s.-japan cultural trade network. we started to organize around the am