so when you're going to blog and reacher chimera, you want to ask yourself what is your mission thatu want to get across in the blog? what is that action, the statement that you want to make? and you think about who your target audience is. if you are a general, you probably want to talk to everyone underneath you in the chain of command and put out a broadcast message. that way you can put that message out there and actually get that feedback. i know general cartwright is very well known to do that. and think about, okay, how are my -- how am i communicating now? am i putting out a blast e-mail and i am getting a gazillion e-mails back. if i'm doing that, maybe i do want to put it on the blog because all those questions that are being asked, maybehey want to put that on the public anonymously or attributable, so that other people have the same question can see the answer. and so then how do i make that government 2.0? well, again, down to my car, go back up here, you want to craft that message behind a firewall. anthen what you start getting your practice, you are writing a og, you