rebecca mackinnon is director of ranking digital rights that ranks the world's most powerful internet and telco firms on the commitment to freedom of expression and privacy in london and michael lel who's next for a digital rights and regulation of faculty of laws at university college london and also in washington d.c. eric knol who is the united states policy manager at access now that's a group that defends digital rights warm welcome to you all thanks for joining us here on inside story i'd like to begin with you if i can what's your take on this feud between facebook and apple has it been a long time coming and also with these changes who want to do you think is going to opt in and say yes i want to be tracked. yeah that's a that's a great question i think it's been brewing for quite a long time are there in some ways it's quite overdue so we've seen for many years is that companies like apple that control operating systems have tried to control what software can be run on their devices largely to ensure that users can easily leave their ecosystem and the value can be extracted f