. >> it will be better used rebranding fannie mae . get normal pricing strategy.atter of the trust. will we trust the ceo and can that work in a store. people go in retail therapy and looking for discounts and savings. ci think people know the jewelry is jacked up. will we trust the ceo on the. >> that is a good question. do you think that people will trust the new strategy. >> victoria is not the only shopper that is vafeaged with all of the monkey sales and dam affinity cards. there was a poster said no card games. i am going to take all of my grocery business to hanovers. >> i think ron johnson disciples of steve jobs can turn jc penny water in apple red wine. it is not going to work. upon pg&e tried and had to abandon it. worse than that. he want to make jc penny saks and amazon.comdiscount world. he wants clarity. he knows that the shoppers are looking for that. do you think he's on to that. >> shoppers are looking for bargains. remember saturn. they didn't have bargain we saw what happened to that. why did you go to the restaurant and look for the special. s