starbucks announcing at the meeting they are making a move to the energy drink arena like red bull and our own energetic reporter darren rovell. >> it's called refreshers, that is the name of the drink they will sell at $1.99 and in starbucks for a little bit more. let's look at the overall beverage categories and why energy is so appealing. as you can see here, it's not the biggest, but it is the biggest grower by far. 17.1% over the last year. then let's look at starbucks as well. starbucks has been in the ready to drink business for a couple of years now and it's impressive. they have the top four in coffee and almost adding up to $900 million. they are getting close to a billion. this is energy drink sales. the question is on the ready to drink market, can they crash in? the tough thing is that bread bowl monster rock star has not moved. the first movers have done really well. the thing is they are all up through amp which is pepsi's product. they are all up. the question is, can starbucks get on the ready to drink enough of a share to make it worthwhile? that will be the big quest