a conversation about college costs and who pays >>> and if you've had your eye on that little red corvette, we have a sneak preview >>> this is "on the money. now becky quick. >> we begin with vaping. e-cigarettes which are advertised as a way to curb smoking are also popular among teenagers. nearly 21% of teenagers vaped last year. and it's being called an epidemic for the first time, juul labs is allowing our cameras into the factory. >> this is where the injection of the e-liquid takes placement. >> reporter: juul labs runs a production lab day and night filling some of the 60 million pods it sells every month. kevin burns has opened his doors to us, aware of the firestorm his product category has ignited among families if we did this tour today with a parent of a teen who had been using or addicted, how would you defend all this? >> first of all, i'd tell them i'm sorry that their child's using the product. it's not intended for them as the parent of a 16-year-old, i'm sorry for them and i have empathy. >> reporter: burns has removed some of juul's flavors. >> their ads absolutely were