in 2010 wall first signed with reebok before he -- deals, people.n 2010 wall first signed with reebok before he drafted with the wizards. it's said he missed 46 total games with a foot or knee injury. with adidas when he signed, the shoe under performed. $68 million deal. he said no. that brings us to present day. wall has been wearing these adidas signature shoes since last month and that should lead you to believe that wall and adidas are focused on the future rather than the past. that's why history is my one word. >> nice. >> listen, you want to give me $66 million -- >> you'll wear anything. >> -- for 100 years i'll wear anything. >> think about this. >>> it's going to be a little crazy out there tomorrow, a little crazy. >> a little bit. >> is the morning cold? >> the as cold. it will be in the 20s in the morning. we'll get light rain, light freezing rain, also. now the ground is very cold, but there's a lot of salt on the roads still. the white is the residual salt. on the main roads, i think you'll be fine. i think some side streets, maybe a

we have done with reebok is according to plan, but we have more to go.esident trump going to wear adidas? >> i don't think so, but if he wants the shoes, we will provide him with them. francine: what kind of message are you expecting from the president? >> i have never heard him before, but my expectation is he will. his promise. maybe not in the medium-term, but the short to medium term. i assume he will reiterate the political message he has had so far. francine: we heard about ffs on solar tari panels and washing machines. do you worry about your supply chains? >> to understand the supply chain, the entire sporting goods market is a debacle. initiate texas impacted is, that would impact everybody. sport is a good thing for society. it fights obesity. we would assume we do not see and hope, we do not see any duties for the sporting goods industry worldwide. that change or? you have a similar supply from competitors. would it be difficult for the president to impact your industry? >> of course they can, by enforcing duties, which will reduce the world c

is fighting words in shoe land. >> well, you've got to be careful, reebok ended up with a nice bid ion't think kevin is going to do that but yes, if it gets too bad, does it get good? kevin has a strange ownership strategy i remember when reebok was -- let's just a obliterated by nike and i'm wearing some right now you can't tell because i've got this desk. >> guys, worth mentioning, shareses of t-mobile up 1.5% this morning we did get news from the company, preannouncing better than anticipated subscriber metrics, let me give you a couple of highlights post paid phone ads for the fourth quarter were 891,000. that was versus some estimates that had them. let's call it between 750 and 800,000. post paid churn was lower than had been anticipated to 1.18 total net additions of 1.9 million, estimates around 1.65 million up for the quarter and share repurchases also perhaps a bit higher so 5 million customers added overall for the fourth year in a row the company is saying in the announcement the stock is reacting positively, jim as you might anticipate it would. it has been sort of tread

susquehanna says the company is at risk, may suffer the same fate as reebok says reebok was once drivingore than $1 billion in annual revenue. it's now driving under $200 million. we all know that under armour has been having problems. >> reebok, that's an insult, man. >> yes. >> given what happened with the company. we should remember under armour a founder led and controlled company. i'm sure kevin plank does not want that to become his reputation he may have his work cut out for him. >>> meantime as you know the consumer electronics show has kicked up in las vegas where some of the biggest names in consumer technology are gathering. a big topic of discussion is how media content is changing and what may be next for that landscape. let's go to cnbc's julia boorstin who's in vegas live with pat esser, ceo of cox communications jul julia? >> reporter: thanks so much, bill, yes, certainly a lot happening in the cable communications space pat esser, ceo of cox communications >> thanks so much. >> what are you going to do with all this consolidation, do you need to get bigger, do can you ne

plus, the blistering call on under armour one analyst comparing it to reebok and urging investors toe stock plus, one firm telling clients to buy stocks right now. >> big show, scott, can't wait >>> let's get to the cme group in chicago and get the santelli exchange good morning, rick >> good morning, carl, thank you. ed lazear, thanks for taking the time this morning. >> always a pleasure to be with you, rick, thank you >> all right, so last friday we had what i thought was a weak jobs report, 148,000, but the metrics for wages and hours worked were still pretty solid my question to you is the big question the federal recervical brated much of its policy and removal of policy on the notion that we are at or near full employment 95 million people that could work that aren't working, hoping that isn't true. is that going to be a big deal should we start to draw some of those 95 million back in the labor force and any type of big way? >> yeah, i think you're exactly right. i would argue that we're not at full employment for a couple of reasons. first of all, the employment rate, which

lululemon, nike, reebok, rei and athleta offering fitness classes for free.think of the class today? >> it was amazing. i didn't expect that. it was very intense. it was fun. >> reporter: how much do you think you've saved in terms of money today, alone? >> oh. at least $25. being able to do it for free is really great. >> reporter: with so many on-demand workouts, experts say you can easily integrate these new trends into your routine. >> utilizing social media and looking at different trainers, you can take and put immediately into action and your daily workouts. >> reporter: but gyms are flexing new muscles, attempting to become lifestyle centers with outdoor hangout spaces, coffee shops and sense of community. new ways to break a sweat without breaking the bank. for today, jo ling kent, nbc news. >>> there are a few more ways. your health care provider and employer may provide discounts or reimburse you for your gym membership. don't be shy about negotiating lower rates. they say it never hurts to ask. and see if your local running store or bike shop offe

that firm reversing its stance in just two months analyst says that the brand's risk are more like reebokke take a look. the stock down by 3.7% also, retailer express is lowering its fourth quarter guidance the company says that the key weeks leading up to the christmas time were disappointing. shares are down on that news the company's market cap is around $700 million. zbleefrmt congratulations to the university of alabama after the criminalson tide beat georgia in dramatic fashion to win the national championship last night except ucf doesn't think so, do they they're undefeated the game went to overtime. that's when alabama's quarterback threw a 50-yard pass for the winning touchdown. the criminalson tide beat the bulldogs 26-23 alabama wins its 11th football title, and the fifth in the past decade i don't know what's in the water down there in alabama, but they're good >> formal bear bryant and nick saban, powerhouses >> one school. yeah, one school florida has had some pretty good teemsz too i don't know it helps to be able to practice year-round, i guess, probably. dom chu has more

armour brand remains at risk given poor distributions, we believe under armour risks are more like reebok than nike really >> i mean, if you look at what they did i've been a firm believer that underarm zor a great brand and it belongs in time in the moderate channel however, their decision i think to go hastily into, you know, cole's, famous footwear and dsw without having a broad enough product to effectively segment it is creating a lot of problems, both across the board for them. >> you think that's hurt their -- the stature of the stade de gerland very definitely. >> already hearing from some of their big bert cut america you know, if retailers such as academy, dick's and others that, you know, that they are planning the business down significantly because they haven't segmented it enough so they are able to buy very similar if not the same product for less money at kohl's than they can buy at those stores, and -- and so the consumer is starting to go there so there's no incrementality in the sales, and, you know, the reputation of selling kohl's versus dix is probably not the best t