joining us to discuss reebok's strategy, matt: tool, reebok president -- matt o 'toole, reebok president>> i think one of the things we wanted to do is change the dynamic we were in by moving into the city. we moved into the heart of a thriving innovation district in boston. we occupy 25% of a one million square-foot facility. the rest of the building houses 128 startups. our goal has been to inject life through innovation and connecting with the amazing things happening in boston now. >> do you think it is working? >> i think we have been upon this journey of rethinking the process of making shoes, allowing us to do things that have not been possible before. liquid factory is kind of a crowning achievement. it not only change is a process -- in seconds, but for the consumer, we can create one of. they fit your cushioning needs and stride, completely different from the next shoe. ability to do the that. what you see in customization is colors, materials, style, but from performance point of view, this is important. caroline: the consumer is clamoring for customization. do you feel like t

caroline: joining us to discuss reebok's strategy with technology, we are joined by matt o'toole, reebokresident. you feel like a startup being in downtown boston. how do you ensure that is the case your innovative? -- case you are innovating? >> i think one of the things we wanted to do is change the dynamic we were in by moving into the city. we moved into the heart of a thriving innovation district in boston. we occupy 25% of a one million square-foot facility. the rest of the building houses 128 startups. our goal has been to inject life through innovation and connecting with the amazing things happening in boston now. caroline: do you think it is working? what are the innovations at the moment? journey set up on this of rethinking the process of making shoes, allowing us to do things that have not been possible before. as the segment just showed, liquid factory is kind of a crowning achievement. it not only changes the process where we can produce a shoe literally in seconds by pouring it, but make one of, so a shoe that fits your cushioning needs, your stride. this is something we

reebok's liquid factory material is proprietary.e computer software and robotics to draw shoes in three dimensions. are faster than the old model now. each unit takes a couple of minutes to put together and again, it is all automated. >> adidas but reebok in 2006 for $2.8 billion and began a turnaround to reposition it as a fitness brand by signing a partnership with crossfit. is the one unitbut reebok that remains unprofitable. is the one unit that remains unprofitable. still, adidas says it is committed to the future of reebok and moved its headquarters to a suburb downtown this year. adidas says it is committed to the future of reebok and moved its headquarters to a suburb downtown this year. >> the spirit of the company changes dramatically. down here and being in the excitement of the district i think has the whole place feeling like a district i think has the whole place feeling like a startup. >> it does feel like a startup, bringing new life into its classic, white leather speaker. bloomberg, boston. vonnie: later today, we

reporter: reebok is not alone.t company adidas and rivals nike and under armour have also moved into the 3d printed sneaker game. but reebok's liquid factory material is proprietary. the process uses computer software and robotics to draw shoes in three dimensions. >> we're actually faster than the old model right now. so each bottom unit takes a couple of minutes to put together, and again it is all automated. reporter: adidas bought reebok in 2006 for $3.8 billion, then in 2010, began a turnaround to reposition it as a fitness brand by signing a partnership with crossfit. but reebok today is the one unit that remains unprofitable. still, adidas says it is committed to the future of reebok and moved its headquarters from the boston suburbs to downtown this year. >> the spirit of the company has changed dramatically. i mean, we were always a very established shoe brand. moving down here, being in the excitement of this district, i think has the whole place feeling like a startup. reporter: it does "feel like a star

we were -- we are confident we will turn reebok around. a four-year turnaround and the first step is to make reebok profitable which we are in the process of doing. are growing in europe. there are two countries in the world of significance which is in japan and korea. we can get back to profitable growth. we need to continue our strategy with adidas where our three most important markets are growing trifecta percent. america, online, and china. a strong performance from the overall group standpoint. matt: how important are swings in the euro to you? you are a german company but you manufacture and sell your goods all over the world. what have you seen as far as swings in the first quarter and what do you expect coming? and 2% -- sorrency we had an 8% currency loss. we record less on the top line. it is the role of the ceo to manage volatility overtime and two years ago when we had currency tailwinds, no one spoke about it. irrespectivence is of that. you can see growing two percent thehe top line, we grow bottom line 17%. we are not savin

the most important part is that we start making money again on reebok that's what our turnaround plan is about >> in other corporate news, glencore expects trading profit at the upper end of its forecast range after posting first quarter output in line with expectations the mining company says production is in line across all commodities. >>> and logitech shares are jumping after reporting its best ever fiscal year sales growth in the gaming and video collaboration units helped boost sales for the period by 16%. logitech also confirmed its fiscal year 2019 outlook and hinted it could raise its growth margin target in the future. >>> spotify plunged in extended trading after reporting its first quarterly earnings as a public company they disappointed investors because they cannot turn free listeners into paying subscribers at a faster pace the swedish company said paid subscriptions for the second quarter would be between 79 million and 83 million first quarter revenue also missed analyst expectations. >>> and tesla shares fell in extended trade after elon musk dismissed analyst questi

put it up reebok i live out here what you see here this is the suspension love that is used to connect the bomb to the fighter jets and then here it shows a four four four seven and that is the colt that is used by artillery and tahlia alex products. the criminal complaint is focused on a airstrike that took place in her village in yemen in which six people were killed a mother was pregnant a father and four children and since it was the house of farmers that was it and it was no military object close by this indicates that they were really targeted by the saudis or if there are civilians so that's clearly the case for. getting it politically to pull people from all over seventeen year old right here because specific skills are required so we can only be grateful to our wm it gives me the possibilities of the workplace to citizens and this is what is most important of the rest of the road in this factory was going to produce explosives and we have to remember that the company has a private owner you can impose on them what you produce what should we make here chocolate a couple each al

competing for the last ten places in the final believing the win is included norway's an example reebok who took home the eurovision trophy back in two thousand and nine. believe. i told norway i will try to make you go out and go to the fire but idea i was so nervous and then we just jumped up and. he and it's raising up next about the life are among this year's favorites a total of twenty six countries will be performing at the grand finale in lisbon on saturday i really think that i've. also on thursday festivities marking hamburg harvest eight hundred twenty ninth anniversary got underway beginning with a traditional post parade. over one hundred ships ranging from naval vessels to two ships sailed into pools. the event commemorates the founding of the port back in eleven eighty nine several hundred thousand visitors are expected to attend events through sunday in the port city this is partly country for the celebrations in south africa. at the royal windsor horse show began on wednesday it's the largest in britain with over three thousand horses and ponies this year sees its sevent

one performer has competed before alexander reebok from norway. he won in two thousand and nine and he's among the favorites to win again this year . but you can't plan a euro vision when. young fedderson is well aware of this he's provided the commentary for german viewers for the past twenty five years i guess by talking was a winning song has to contain momentum through the performance itself that means that the cygnus have to express to the audience that they really want to be there they can't just go through the motions. and that's. where. the metal band us from hungary are giving it their all. to. denmark's rescue scene has a viking inspired look. from georgia will present choral music. elina nature gave it from a stone is depending on only one voice purse. oh. she's a trained opera singer. i sing from my soul i sing from my heart and i hope this message about the forests of love will reach people's hearts. and she germany's me also hopes to reach the audience's hearts his song is a tribute to his late father. the love. of. another favorite

thank you for being on conference and for the big pleasure it was my reeboks it was a library a very seriously even and all of us for you if you thanks a lot. thank . the told. the dangerous battle for images five women. five exceptional stories. one calling more photography dramatic pictures from the frontlines capturing faithful moments in time and even risking death. she gave her life to tell the stories of people who ended up killing. women the war photographers in fifteen minutes on t w. sure of. what unites. what divides. the book trojan horse. what binds the continent to her the answers and stories aplenty her. spotlight on people. the world on t.w. . long ago the book called the white child the brown is shaking no but the such about focus was your favorite place. in the to the settlement between them as a joke in the cultural sense of the entire country the champion of free insurance for the last sixty five years. before mines. matching being born as. your ally cong proof but since. you want to look. no school. you want to be useful but all the love to. go see the doctor. whe

thank you for being on a conference and it was a big pleasure it was my reeboks it was a library american freedom and all of us feel very cute thanks alex. healthy lifestyle helps prevent the seams but what about the healthy born on healthy mind. and stress can be live from comes to. politics psychosomatic medicine takes a holistic approach and has proven successful. good shaking thirty minutes on d. w. . busy covering is coming up from behind let's go right to our correspondent news in central istanbul i'm joined by the show a couple of you know whose political correspondent on those stories in just a minute but first this news just gets moved up a perspective closer. as you accidentally shared some face the music. the trouble. stemming the time the photo bomb. how can you get out. with a with oh a series. of. shifts this week on g.w. . you can tell a lot about a society by its garbage. co-features least for the rich but for many people do. first therefore chance of survival africa is among the most unequal regions in the world. could be lunch for today just like. our reporters travel to

public because i get a heavy blow thank you for being on a conference and it was a big clash it was my reeboksit was a live picture emerging freedom and all of us for you and q thanks alex. there was a prince and a mattress. in fairy tales come true. prince harry. what with the wedding dress look like romantic time. and elegant. thirty minutes long d. w. . what does a football loving country need to reach its goals. we'll tell you how the german soccer made it back to the top players in our web special on the dot com. football made in germany. make your smart t.v. smarter with the d w four small. what you want when you want to come up to date on extraordinary. depths to slug blood so on sunday morning dot com smart t.v. . come to learn german with. any time any place. whether with jo jo and her friends. colleagues discuss the good night mr spitzer subscription. with all over the world. online and interactive. german to go. learn german for free with d.w. . how the germans came together in one nation from shove their money into chancellor although from bismarck. the history of the germans has b

thank you for being on counted so it was a big pleasure it was my reeboks it was a vibration very seriously even under all of us for you and i think you thanks. oh wonderful mountain land. and many strong as bears can all be found in the high touch or amounts of northern slovakia. thirty sherpas carry supplies to the mountain hudson and once a year they participate in the language of the kings of the mountains. europe's last sharpless. the top stories followed across. shared common and content welcome into. time for a creative. close. ups with. design highlights you can make your suit. against tips and tricks that will turn your home into something special. brace yourself with t w interior design channel on you to. help us eventually share some famous music and. the trouble of. spending time in the photo. how can he get out. with. oh a series. i'll shift this week on g.w. . g.w. charm diversity place. where the world of science is at home in many languages. on its own but a lot of folks are being brought to bear it will be show you have you with us our innovations magazine four in just six

these are your filas and your reeboks. that's your fubu. this is your michael jordan gear.>> something about sexual assault. >> sexual assault. they warning you about sexual assault in prison, how to protect yourself against it. >> the inmates are in essence the deterrent that will guide these youth back to a life of contributing to society. >> this is the building we live in, north block. and this building they have little small cells that are 9 x 4, nine feet tall, four feet wide. that's smaller than a walk-in closet, you guys, but yet two men live in those cells in that building. look where you at, man, you in a cage like an animal. have you ever been to a zoo? >> yeah. >> the cages for the monkeys are bigger than this, right? okay then, so what does that tell you about yourself? >> they got more freedom than this. >> the animals get more freedom than us, right? so you need to really be thinking. >> they're treating us lower than animals. lesser than animals. >> but you can't blame it on them. this is because of the consequences of your actions. when you do something wro

reporting better than expected first quarter profits sales grew in china and north america even as the reebokrand continues to struggle. on the call, adidas' ceo says he doesn't see a major impact from any potential u.s. tariffs on china. >>> shares of spotify are taking a hit in the company's first set of results since its market debut last month the streaming service posted a net loss revenue was in line with foreca forecasts. spotify added 4 million new paid subscribers, bringing the total to 75 million. it expects that to rise to 79 to 83 million this quarter which is short of estimates >>> square reporting a wider first quarter loss they ramped up spending on product development and marketing. square said they would continue to invest big sums into the payment business shares are off by 5.5% >>> we are just getting started here on "worldwide exchange. on deck, we have earnings and your money we're seeing some big beats, but the stock market doesn't seem to care we're breaking down why after the break. >>> and later, love on the links. justin thomas helping a fan put together a magical ma

grabbing headlines, but they reported number again, and despite growth for the adidas brand, but it was reebokn a surge, disappointing shares though, down 3%, and i think that's the reason for the move the west story is crucial to the headline brand, but before today, year to date, they were up 22%, and share price of nike up 9%. the 6% pullback, well ahead of the likes of nike and more today. >> see if there's a change there. >>> breaking news on volkswagen. phil >> wilfred, this is out of detroit where u.s. prosecutors have filed charges against former volkswagen chairman and ceo martin winterkorn and five other executives charged with conspireing to mislead regulators having to do with the allegation that they violated the clean air act as part volkswagen rigging the emissions of diesel vehicles between 2009 and 2015 remember, it was just last year, a former volkswagen executive on trial for these charges, similar charges, was convicted, and is now serving seven years in prison this was a grand jury indictment that was served up in march, unsealed today, and, again, martin winterkorn, forme

and you're wearing hypothetically under armour uniform, i'm wearing a nike uniform, he's wearing a reebokniform. we hold these rights, you can go get everything else. >> andy, there are ways that pro sports leagues have figured this out, right? >> that's right. so dan mentioned contracts, i think that's a great word for what you'd have. when you are out recruiting an athlete are, you offer him a scholarship which is effectively a contract now, and that offer would also include some negotiation over nil rights in the pros, and as an example as a plug, the historical basketball league which is a league that we're forming, our goal is to say -- very much like the nba, which is that the league owns the rights to a league-wide apparel deal. every team in our league will wear whichever apparel company sponsors us. athletes will have the right to choose their individual shoes, and that revenue that they go out and generate is going to be shared something like 80% for the athletes and 20% for the league. and the contract that athletes would sign once we get launched is effectively a division of r

. >> if you go back to when nike first came on, when reebok first came on, are we facebook those levelskers were so pervasive that kids were wearing them to the prom it was a hey day rur those days. >> yes. >> i was a little kid but it was the fashion item everybody had to have them. >> athletic has become again a fashion item we are ten years strong on this at this point. >> which company is capitalizing on this the host they are all trying to chase women but that's not the biggest market certainly by any stretch for a company like nike. >> well it's becoming much more important as that market is growing for sneakers i mean, adidas and nike make up half of women's sneaker sales right now. and there are other fashion company getting a piece of the pie as well. ugg, sperry, steve madden, dr. shoal's, echo on a comfort space. a lot of fashion brand are in the space. >> are we seeing other trends being influenced by the raise of sneakers when leggings were a big thing boots were selling well because they went with leggings and vice versa of the are we seeing it reinforce or give rise to th

have been the same team, you are wearing hypothetically and under armour uniform or nike uniform or reebok uniform. said there would be certain territories ship to pull out and say, we hold these rights. are ways that pro sports leagues can figure this out. >> and dan mentioned a contract. you also would have a scholarship which is effectively a contract now. that would include some rights.ion over nil league,onal basketball which is a league we are forming, the league owns the right to a league-wide apparel deal. every team will wear whichever apparel company sponsors us. athletes will have the right to choose their individual shoes. that revenue they go out and generate will be shared something like 80% athlete, 20% league. the contract that athlete would sign in this hypothetical world or once we got launched is effectively a division of rice between, these are the things in school owns completely that you don't get and these are the things that you get. maybe like of morals clause. you can't endorse alcohol or something like that. . then something in the middle. if you're in the you ca

adidas pointed better than expected first quarter profits, sales grew in china even as the reebok brandtinued to struggle on the call, the adidas ceo said he does not see a major impacts on u.s. tariffs. >>> shares of spotify are taking a hit in the company's first set of results since its market debut last month the streaming service posted a net loss revenue was in line with forecasts. spotify added 4 million new paid subscribers, bringing the total to 75 million. it expects that to rise to 79 to 83 million this quarter which is short of estimates >>> square reporting a wider first quarter loss they ramped up spending on product development and marketing. square said they would continue to invest big sums into the payment business >>> the u.s. trade team led by steve mnuchin arriving in china. they will meet with their chinese counterparts for high-level negotiations. for a look at what is at stake, let's bring in michael hirrsen, the eurasia group's analysis can they effectively negotiation great when you have wilbur ross, larry kudlow, mnuchin. >> it raises some questions. you have